Lecithin is a popular supplement, but there are very few sources of non-soy based lecithin as it is typically sourced from soy. Most soy sources are from genetically modified (GM) crops, where as presently, there are no genetically modified crops of sunflowers. NOW Sunflower Lecithin has Phosphatidyl Choline, the most abundant phospholipid in the cell membrane. Although phosphatidylcholine phospholipids are present in almost all cells within the body, the highest concentrations may be found in the brain, heart, liver, and kidneys. NOW Sunflower Lecithin also naturally abounds in Phosphatidyl Inositol, Phosphatidyl Ethanolamine, and essential fatty acids. Lecithin in the diet aids in emulsifying fats, enabling them to be dispersed in water; and as a choline-containing phospholipid, its choline is easily absorbed and utilized by the body. NOW Sunflower Lecithin Softgels are Non-GMO and Soy-Free. Our NOW natural and organic Supplements are an effective way to ensure you and your loved ones are getting essential vitamins, minerals and nutrients for daily optimal health. Since 2000, the NOW brand has been supporting Canadians with a mission to provide products that empower people to lead healthier lives. 70% of the NOW products in Canada are made or packaged in Guelph, Ontario, employing hundreds of Canadians from coast to coast. NOW performs 31,000 quality tests every month to ensure you get the highest quality supplements at the best price possible. Our promise – what is on the label, is precisely what is in the bottle.